Verlarde's study on the deviant career associated with the massage parlours of the 1970's showed how an individual with no previous disposition to deviancy entered into a profession which was based upon smoke-screens and sexual deviancy.

The massage parlours were vast in areas with high unemployment or low income, therefore entering into the profession would be enticing. The business would give the impression of being legitimate, an opportunity for meaningful employment with a degree of skill attached to the work; known as the 'coy' advertisement. Once the post had been applied for, the owner would encourage her to take the job, perhaps playing on her vanity but never divulging exactly what was involved; this would not happen until the first client was met and it would soon become apparent what was expected. After the massage she would be expected to perform the 'local', whether or not she decides to perform this depends on the following: the time, she has a very limited amount of time before the client becomes suspicious and she becomes unemployed also he is the only person there to judge her; it is a very private setting. So she must rationalise the situation at hand. After this she was caught in the continual loop, the money was good but the label attached to the masseuse was not and in order to attempt a detachment from the deviant career so as not to be judged or discovered aliases may be used.